Customer Obsession: Amazon believes that putting the customer first is the key to long-term success and focuses on delivering the best customer experience possible.
Ownership: Amazon encourages its employees to take ownership of their work and take responsibility for delivering results.
Invent and Simplify: Amazon encourages innovation and embraces new ideas that simplify processes and improve customer experience.
Are Right, A Lot: Amazon values data-driven decision making and encourages its employees to use data to make informed decisions.
Learn and Be Curious: Amazon values learning and encourages its employees to continually learn and explore new ideas.
Hire and Develop the Best: Amazon values talent and is committed to hiring and developing the best people.
Insist on the Highest Standards: Amazon sets high standards for itself and its employees and holds itself accountable to them.
Think Big: Amazon encourages its employees to think big and pursue ambitious goals.
Bias for Action: Amazon values action and encourages its employees to act quickly and decisively.
Frugality: Amazon is committed to being cost-effective and avoiding waste.
Earn Trust: Amazon believes that trust is key to building strong relationships with customers, partners, and employees.
Dive Deep: Amazon encourages its employees to dive deep into their work and analyze details to gain a better understanding of the business.
Have Backbone; Disagree and Commit: Amazon values open and honest communication and encourages employees to disagree and commit to a decision.
Deliver Results: Amazon values results and encourages its employees to deliver on their commitments and meet their goals